Natalie Ser

Natalie Ser currently serves as the Senior Category Manager for International at HelloFresh, previously holding the positions of Category Manager for both International (Convenience) and Nordics (Protein, Dairy, Convenience). Key responsibilities include leading tender negotiations across Sweden, Denmark, and Norway, developing new ingredients through comprehensive sourcing processes, improving supply risk management, and optimizing packaging. Prior to HelloFresh, Natalie worked at Restaurant Brands International in various analyst roles, focusing on product innovation for Burger King EMEA and financial modeling for Tim Hortons International. Early career experiences include internships in marketing analytics at Burger King Corporation, campus recruitment at PwC, and financial advisory at EY. Natalie holds a Bachelor's Degree in Economics and Creative Writing from Northwestern University, along with an Integrated Marketing Certificate.