Oleg Fedotkin

Oleg Fedotkin is an accomplished marketing and digital activation professional with extensive experience in leading global brand initiatives. Currently serving as Head of Video for Global Brand at HelloFresh, Oleg previously held key roles at Henkel, where achievements included significant improvements in ad recall and consideration metrics, as well as the launch of a successful digital communication platform for hair care that attained best-in-class results on YouTube. Oleg's career also encompasses impactful contributions at Colgate-Palmolive, where innovative integrated marketing communications resulted in market share growth and recognition through the internal Chairman's award, alongside formative roles in digital strategy at IPG Mediabrands and Instinct BBDO. Oleg holds a Specialist degree in Social Psychology from Moscow State University of Psychology and Education.