Olga Fominykh is an experienced marketing professional with a robust background in strategic marketing, growth management, and cross-functional team leadership. Currently serving as Team Lead for Strategic Marketing Projects at HelloFresh since September 2017, Olga oversees a team focused on cross-channel initiative planning and implementation, performance tracking, and customer journey optimization. Previous roles at HelloFresh included Senior Growth Marketing Manager and Growth Marketing Manager DACH, where Olga developed pricing strategies, managed paid acquisition campaigns, and analyzed marketing effectiveness. Prior experience includes roles at Lead1ng AG, Studentenwerk Berlin, Ural Federal University, and various internships in design and prepress. Olga holds a Master of Engineering in Media Management and Marketing from Berlin University of Applied Sciences and a Bachelor of Engineering in Print and Media Technology from Ural Federal University.
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