Patrick Roney serves as the Customer Insights and Analytics Lead at HelloFresh since August 2022, bringing extensive experience in consumer insights and analytics from previous roles, including Head of Guest Insights at Burger King and SVP, Client Partner at Kantar. Roney's significant tenure at McDonald's spanned nearly two decades, during which leadership included driving brand growth through strategic pricing and enhancing customer experience insights. Roney has held various influential positions, such as Senior Director of Consumer Insights and Director of Consumer and Business Insights in the NY Metro region, and has contributed to the Better Business Bureau's Board of Directors. Educational qualifications include an MBA in Marketing Management from DePaul Driehaus College of Business and ongoing studies in Brand Mastery at Kellogg Executive Education.
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