Rafael Weiland is an experienced marketing professional with a strong background in price and discount strategy, retention strategy, and digital marketing. Currently serving as Senior Manager of Price & Discount Strategy at HelloFresh since August 2021, Rafael has progressively advanced through various roles including Marketing Manager and Referral Marketing Manager. Prior experience includes working as a Demand Generation Specialist at Loblaw Digital and Performance Manager at Abacus.Agency, where Rafael effectively managed multimillion-dollar accounts and executed comprehensive digital media strategies. Additional roles at 500px encompassed growth marketing and community revenue initiatives. Rafael's educational qualifications include a Bachelor of Commerce from the University of Toronto, specialized SEO training from BrainStation, and ongoing Python programming studies at BrainStation.
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