Sabine Oertwig is an experienced professional in market insights and analytics, currently serving as Associate Director of Market Insights and CRM Analytics at HelloFresh since May 2018. Responsibilities include leading CRM Analytics operations focused on customer retention, reactivation, and metrics management, alongside developing strategic insights for the International CRM team. Prior to HelloFresh, Sabine held roles at Zalando SE as Senior Customer Development Manager, where analytics informed customer behavior initiatives, and at Microsoft as Marketing Intelligence Analyst, providing crucial data insights for Skype. Earlier experience at British Airways and HM Revenue & Customs emphasized analytical consultancy and operational research. Sabine holds a BSc (Hons) in Management Science with Economics from the University of Hertfordshire.
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