Santina Lavin

Santina Lavin, PhD, currently serves as MD and CMO at HelloFresh since November 2018, overseeing a diverse team of over 400 individuals and responsible for areas including marketing, customer retention, and data science. Previously, Santina held the position of CMO and Managing Director at Mister Spex GmbH from June 2015 to November 2018, leading teams across seven countries with significant revenue management. As a Project Leader at Boston Consulting Group from 2007 to 2015, Santina managed multiple client teams, focusing on digital and B2C marketing strategies. Earlier experience includes optimizing marketing effectiveness at Zalando and leading marketing efforts for various entrepreneurial projects at the Aachen Center for Entrepreneurship. Santina's academic credentials include a PhD in Business Administration/Marketing from RWTH Aachen University and a Dipl.Kfm. in Marketing from the University of Münster.