Seth Dager is a seasoned creative director with extensive experience in digital content strategy and performance marketing. Currently serving as the Creative Director at HelloFresh since October 2023, Seth founded an in-house content studio focused on producing conversion-driven content across various digital channels, significantly reducing agency costs by over $20 million annually. Prior to HelloFresh, Seth held the position of Head of Creative at Mars from January 2017 to October 2023, overseeing a large team responsible for producing thousands of content pieces for major brands while expanding creative capabilities and leading global collaboration efforts. Seth's previous roles include Senior Digital Media Strategist at Giorgio Armani, Digital Media Specialist at Zegna, Junior Strategic Planner at Bygmalion Group, and Communications and PR Consultant at A Shaded View on Fashion. Seth holds a Bachelor of Arts & Sciences degree in French, Communications & Culture from Indiana University Bloomington.
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