Shay B. is a Product Leader with a passion for building engaging user experiences and driving growth. Currently, Shay leads growth initiatives at HelloFresh, focusing on customer activation and retention. Previously, Shay managed product initiatives at Meta, enhancing user engagement and video consumption. Additionally, Shay co-founded and served as CEO of Shlook, a post-cable news network aimed at Millennials and Gen Z, and founded Stormi, a smart hardware device designed to transform digital life management. With a strong entrepreneurial background, Shay has successfully built several eCommerce brands and was previously a Senior Product Manager at Vonage.
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