Sofia Oliveira

Sofia Oliveira is a passionate brand leader and high-energy storyteller with over 15 years of experience in brand and product marketing, currently serving as the Director of Brand & Product Marketing at HelloFresh Canada. Previously, they held various roles at Tier 1 CPG companies, including Mondelēz International and SC Johnson, where they led brand strategies and managed significant marketing budgets. Sofia's expertise encompasses driving growth through innovative campaigns and cross-functional team collaboration, underpinned by a Business Administration degree in Marketing from Wilfrid Laurier University.