Sofie Lulu Barslund

Sofie Lulu Barslund is an experienced marketing professional specializing in influencer marketing and communications. Currently serving as the Influencer Marketing Manager for Nordics at HelloFresh since July 2022, Sofie is responsible for developing acquisition and reactivation strategies across Denmark, Sweden, and Norway, managing substantial monthly budgets, and collaborating with numerous agencies. Previously, Sofie held the position of Communications Manager at Zadaa, where influential marketing activities and brand messaging were key focuses. Additional experience includes roles at Vista as a CX Specialist and Designer, Byrd as a Digital Content Creator, and Polhem PR as a Press Assistant. Sofie holds a Bachelor's Degree in Design & Business, Brand Design, and a degree in Multimedia Design & Communications from the Copenhagen School of Design and Technology.