Vladlena Bobrichenko

Vladlena Bobrichenko serves as the Audience and Data Strategy Marketing Manager at HelloFresh since November 2021, leading the implementation of the Customer Data Platform across international markets and managing stakeholders to enhance audience and data strategies. Formerly, Vladlena held the role of Performance Marketing Manager at HelloFresh, where campaign management and optimization in display, video, and app channels were key responsibilities. Previous experiences include positions at iProspect as a Programmatic Manager and at ADV Group and Arena Media in junior digital roles, where campaign management and media planning were pivotal. Educational qualifications encompass a Bachelor's degree in International Relations from Lomonosov Moscow State University, along with studies in Chinese language and business Chinese courses.