Vicente Varela is a seasoned professional in marketing and commercial operations, currently serving as Director of Commercial Marketing and Productization at helloo since September 2025. Prior experience includes roles as Senior Superintendent of Business Marketing and Commercialization at SBT, where responsibilities encompassed revenue generation and operational efficiency. Vicente has contributed significantly to IAB Brasil and CENP, shaping digital advertising best practices in Brazil. With a strong foundation built at Lew'Lara TBWA as Chief Data & Media Officer, Vicente has led data-driven media strategies and e-commerce growth initiatives. Educationally, Vicente holds an MBA in Business Administration from Pontifícia Universidade Católica do Rio Grande do Sul and multiple qualifications in marketing and data analytics.
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