Oded Bengigi

Design Director at Simply

Oded Bengigi has a diverse and extensive work experience spanning multiple roles and industries. Oded started their career as a Grill Cook at McDonald's while still in high school. Oded then worked as a Web Designer at Tweak - Tuning the web and later as a Senior Graphic Designer at the C4i Branch of the Israeli Defense Forces. Oded also spent some time as a Web Designer at Walla!, the largest web news portal in Israel.

In 2009, they joined Future soft as a Game Artist before transitioning to become a Design Consultant at JoyTunes in 2013. At JoyTunes, they played a vital role in redesigning and improving the user experience and interaction design of the app "Piano Maestro." Oded also worked as a Freelancer during this time, providing design and consulting services to various clients and startups.

In 2011, they co-founded Bengigi Studio with their brother, serving as the Creative Director. At the studio, Oded was involved in all aspects of game development and mobile app creation, including concept art, game design, animations, user experience planning, UI design, branding, and marketing strategies. Some of the mobile games they designed, such as "Noogra Nuts" and "Run Cow Run," gained recognition and were played by millions of users worldwide.

Oded joined JoyTunes full-time in 2015, initially as a Senior Product Designer for the flagship app Simply Piano. Oded was responsible for planning and designing the product from scratch, conducting user research, creating flowcharts, wireframes, and prototypes, and conducting A/B testing. Oded then took on the role of Creative Director - Growth and contributed to the establishment of the company's first in-house creative team, focusing on marketing performance and growth.

In 2018, Oded became the Creative Director & Senior Product Designer - Monetization at JoyTunes, where they designed and tested innovative monetization features to drive company growth. Oded later transitioned to the role of Head of Product Design - Simply Guitar, leading the design and development of the guitar learning app. Oded then served as the Design Director - Branding, leading the company's brand-building efforts and introducing the new global brand, Simply.

Most recently, they took on the role of Design Director & Head of Design - Simply Draw at Simply (formerly JoyTunes), focusing on the design and development of the Simply Draw app.

Throughout their career, Oded Bengigi has demonstrated expertise in design, product development, branding, and marketing strategies. Oded has contributed to the success of various companies and has a track record of creating engaging and user-friendly experiences across different platforms.

Oded Bengigi attended Bezalel Academy of Art and Design from 2009 to 2013, where they earned a Bachelor of Fine Arts (BFA) degree with a focus on Animation and Screen-based Arts. Prior to that, from 2008 to 2010, they studied Classic Drawing & Painting at George Roth, although they did not obtain a degree from this institution.

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