Roie Shiloah

Roie Shiloah has a diverse work experience spanning various roles and industries. Roie is currently the Head of Growth for the Piano & Guitar division at Simply (formerly JoyTunes), a position they have held since October 2022. Prior to this, they served as the Head of Monetization at Simply from October 2018 to October 2022.

Before joining Simply, Roie worked at Avast Software as the Director of Monetization from September 2016 to September 2018. Here, they were responsible for managing Avast's mobile monetization and overseeing a team of six monetization managers. Roie was in charge of more than 20 applications with over 200 million users worldwide across various app stores.

From 2013 to 2016, Roie held the role of Mobile Monetization Manager at AVG Technologies, a leading online security company. Roie managed the company's marketing monetization team and supervised three employees. Additionally, they handled the marketing efforts for user acquisition, retention, conversion rates, revenue, and average revenue per user (ARPU).

Prior to their time at Avast and AVG Technologies, Roie worked as the Online Marketing & Monetization Manager for the communication business unit at Perion from 2011 to 2013. In this role, they focused on optimizing revenue models, conducting funnel testing, and developing new premium revenue channels.

Roie's earlier experience includes being the Director of Marketing, Sales, and Business Development at yad2 דרושים, where they established and managed the sales and marketing department, and served as a key driver in building the company's brand and marketing message. Roie also worked as the Marketing and Sales Manager at Nisha Group, a recruitment company specializing in the Hi-Tech, Bio-Med, and Finance industries. In this role, they established and managed the marketing department and developed B2B and B2C marketing strategies.

Overall, Roie Shiloah possesses extensive experience in growth, monetization, marketing, and business development across a range of industries.

Roie Shiloah holds a Bachelor of Arts degree in Economics from Bar-Ilan University, which they obtained from 2002 to 2005. Roie further pursued their education at the same university and completed a Master's in Business Administration (MBA) from 2007 to 2009, focusing on Business Administration. Additionally, Roie Shiloah has obtained a certification in Pricing & Monetization from Reforge, though the specific date of acquisition is unknown.