Shai Arad

Shai Arad has a diverse work experience that spans several roles and industries. From 2011 to 2012, they worked as a Marketing Manager at Platforma Creative Branding. Shai then transitioned to Seperia, where they served as an SEM Account Manager from 2012 to 2014. During this time, they managed and optimized paid search campaigns for various international clients.

In 2014, Shai joined 888holdings as an SEM Account Manager, focusing on the UK Bingo market. Shai also took on the role of a Professional Leader and Bingo Team Manager, where they led the Bingo team and developed marketing strategies to achieve ROI goals. Shai conducted A/B testing and contributed to website and funnel optimization.

In 2016, Shai joined StartApp as an RTB Account Manager, collaborating with product managers to identify new revenue opportunities. Shai also conducted analysis to identify growth opportunities for the marketing team.

From 2017 to 2019, Shai worked at Tailor Brands as an Acquisition Specialist, where they successfully launched YouTube campaigns and implemented Google DCM. Shai also worked closely with the BI team to enhance user understanding and improve the upper funnel.

In 2019, Shai joined ClimaCell as a Product Marketing Manager, leading the re-design of the company website and managing the inbound marketing team. Shai conducted research to identify the key USPs of the product and implemented messaging across online platforms.

Most recently, Shai has been working at Simply (formerly JoyTunes) since 2020. Shai started as a Growth Specialist and then transitioned to the role of Localization Growth Specialist. In this role, they oversaw the localization of the company app and developed effective localization strategies for top markets. Shai monitored KPIs to measure localization effectiveness and conducted user research for optimization.

Overall, Shai Arad has a strong background in marketing and growth strategies, with a focus on localization and digital marketing.

Shai Arad completed a Bachelor's degree in Chemistry at Ben-Gurion University of the Negev from 2007 to 2010. Following that, from 2011 to 2012, Shai pursued a Master of Business Administration (M.B.A.) with a focus on Marketing/Marketing Management, General at the same university.