Helly Hansen
Erin Witt is an experienced marketing professional with a strong background in performance marketing and paid media. Currently serving as the Senior Manager of North America Performance Marketing at Helly Hansen since April 2023, Erin previously held the position of Senior Manager of Marketing & Paid Media at Casper from August 2020 to April 2023. Prior to that role, Erin worked at Horizon Next from June 2016 to July 2020, where progression included titles from Assistant Strategist to Strategy Supervisor in Direct Marketing. Erin's experience also encompasses a Marketing and Social Media Coordinator role at OrderUp, a Groupon company, and an internship in Public Relations at Feintuch Communications. Erin's educational background includes a Public Relations and Advertising degree from Penn State University, supplemented by a minor in Business and Liberal Arts and a minor in International Studies, as well as studies at the International Studies Institute in Florence.
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Helly Hansen
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Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Founded in Norway in 1877, Helly Hansen strives to develop professional grade gear that helps people stay and feel alive. Trusted by over 60,000 professionals worldwide, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics over 140 years ago. Other breakthroughs include the first fleece fabrics, the first technical base layers made with Lifa® Technology, and the award-winning and patented H2Flow™ temperature regulating system and Lifaloft™ insulation by Primaloft®.