Helly Hansen
Lauren Nelson is a Senior Manager at Helly Hansen with vast experience in digital product development and eCommerce operations. Lauren has also worked in various roles at companies such as VF Corporation, Luxottica Retail North America, and Campbell Ewald. Lauren has a Bachelor's degree in Advertising from Michigan State University and demonstrated expertise in driving revenue growth, implementing successful digital strategies, and managing cross-functional teams. With a strong background in content management and marketing communications, Lauren's career has been marked by achievements in improving customer experience, increasing conversion rates, and exceeding revenue targets.
Helly Hansen
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Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Founded in Norway in 1877, Helly Hansen strives to develop professional grade gear that helps people stay and feel alive. Trusted by over 60,000 professionals worldwide, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics over 140 years ago. Other breakthroughs include the first fleece fabrics, the first technical base layers made with Lifa® Technology, and the award-winning and patented H2Flow™ temperature regulating system and Lifaloft™ insulation by Primaloft®.