Marcus Caston is a seasoned professional athlete and brand ambassador with extensive experience in the skiing and outdoor industry. Since February 2014, Caston has served as a four-season ambassador for Helly Hansen, focusing on content creation and product design for skiing and outdoor gear. Starting in August 2011, Caston has collaborated with Tecnica Group to enhance the “freemountain” line of skis and boots. As a co-owner and inspirational ski consultant at Party Beach Ski Camps since May 2016, Caston aims to instill a love of skiing in young campers. Caston has also been featured in multiple films by Warren Miller Entertainment, highlighting skiing as an art form in various iconic locations from 2011 to 2019. In addition to these roles, Caston acts as a brand ambassador for The Climate Reality Project, sharing insights on climate change's impact on winter sports. Caston's promotional efforts extend to Snowbird Ski and Summer Resort and Alta Ski Area, where various marketing duties are undertaken. Caston holds a Bachelor's Degree in Business Marketing from Westminster University, completed in 2013.
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