Bill Nicholson

Mopar Express Lane Dealer Consultant

Bill Nicholson currently serves as a Mopar Express Lane Dealer Consultant at Helm, where responsibilities include evaluating performance, consulting with management, and training personnel in Oklahoma dealerships to enhance customer satisfaction and operational efficiency. Prior to this role, Bill held positions in outside market development and territory management at HLC and BikeCo, LLC, respectively. Bill's extensive experience in sales includes significant tenure as an Account Executive at Giant Bicycle, managing over 28 accounts and 34 locations, and as an Outside Sales Representative for Hans Johnsen Co. and WSI/Diamond Back. Bill holds a BA in Journalism - News Communication from the University of Oklahoma.

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