Ke Chen

Ke (Lydia) Chen is an experienced merchandise buyer currently employed at Helm since July 2021, specializing in brands such as Ford, NAPA, Castrol, and Mopar DPP. Prior to this role, Chen served as the Sales & Marketing Manager at Promax Smart Manufacturing, where responsibilities included expanding markets for automation equipment and developing marketing strategies. Chen's earlier positions include Marketing Manager and Product Manager at Hyper Microsystems, where oversight of product categories and market analysis occurred, as well as Merchandising Distribution Planner at Payless ShoeSource, focusing on product assortment plans. Additionally, Chen has a diverse background with sales experience at Vector Marketing and research roles at the University of Missouri. Ke (Lydia) Chen holds an MBA in Marketing from the University of Missouri-Columbia and a BSBA in International Marketing from Longwood University.