Jacob Rasmussen

Jacob Rasmussen is an experienced professional in procurement and category management, currently serving as the Category Director at Helsam Gruppen A/S since November 2025. Prior to this role, Jacob held various significant positions including Head of Purchase and Category at ABENA, overseeing a team of 39 employees, and a similar role in Abena Denmark with 33 staff members. Jacob also worked as a Category Manager for Garden & Leisure at Schou, managing a team of 13. Previous experience includes key roles at Rynkeby Foods A/S, Lidl Denmark and Germany, and Dansk Supermarked Group, with a strong focus on category development, supplier negotiation, and team leadership. Jacob holds an MBA in Marketing & Strategy and a Bachelor’s degree from the University of Southern Denmark.