Ulf Tjerneld is an experienced digital analyst currently leading analysis work at Hemnet, focusing on how home seekers receive relevant housing suggestions. Previous roles include digital analyst at MediaMarkt Sverige, where collaboration with developers and online editors involved generating and prioritizing test hypotheses, and senior consultant in web analytics at DigCast Research & Strategy, specializing in media research and web tracking. As a senior analyst and consultant at Inizio, Ulf developed and conducted various studies for organizations, while at Radio Intelligence, strategic analysis contributed to growth for multiple radio channels across Europe. Ulf's career began as department head at Bauer Media Group – Sverige, overseeing personnel and budgetary responsibilities, and has an educational background in digital analytics, business administration, project management, and business intelligence from various institutions.