Bashar Asmar

Bashar Asmar is an experienced sales and management professional currently serving as the Regional Channel Sales Manager for Central Europe at HemoCue AB since January 2024. Previously, Bashar held the position of Sales Team Manager at SICK Sensor Intelligence, overseeing a team of six sales representatives and managing a budget exceeding 500 million. Prior experience includes roles such as International Sales Manager at Inhalation Sciences Sweden AB, Customer Support Manager Nordics at Abbott, and Team Coach Sales at Burkert Sweden AB, among others. Bashar's earlier positions involved key account management, international sales, and technical project leadership within the medical engineering field. Educational credentials include a Bachelor's degree in Medical Technology from Mälardalen University and a scientific track diploma from Westerlundska gymnasiet.