Beatriz P.

Beatriz P. is an experienced marketing professional with a comprehensive background in developing and executing marketing strategies across various companies. Beatriz held the position of Marketing Manager at GRUPO RUZ from June 2021 to December 2022, previously serving as Gerente de marca at Alpura, where Beatriz designed the Annual Marketing Plan to maintain the market share leadership of the "Vaquitas" brand. Currently, Beatriz is a Marketing Manager at Henkel. Other notable roles include Brand Manager at GRUPO MEJORCOMPRATV and Coordinador de Mercadotecnia at Tootsie Roll Industries, where Beatriz executed marketing plans and developed advertising campaigns. Beatriz also served as Stationary Brand Manager SR. for Crayola, focusing on brand strategy and growth through consumer and market analysis. Beatriz holds a degree in Marketing from Tecnológico de Monterrey.