Daniela Arellano

Daniela Arellano serves as the Beauty MX Category Head at Henkel since April 2024 and previously held the position of Marketing Manager for Laundry & Home Care. Prior to Henkel, Daniela worked at BLN Brands from June 2018 to June 2023, progressing from Senior Brand Manager to Senior Business Unit Manager, where responsibilities included developing brand and investment strategies, and reinforcing market leadership in luxury wines. Daniela's earlier roles at BLN Brands included Brand Manager and Brand Assistant, focusing on business strategy and brand positioning. Additionally, Daniela gained experience as a Marketing Intern at Colgate-Palmolive, where reporting and communication tasks were key responsibilities. Daniela holds a degree from Universidad Nacional Autónoma de México, completed in 2012.