Dirk Buttke is currently the Lead Analyst Media Efficiency Germany at Henkel and a PhD student in Marketing Science and Analytics at the University of Cologne. They previously completed research as a PhD student and research assistant at the University of Cologne, focusing on advertising effectiveness across media outlets. Dirk has also worked as a market and brand research assistant at smart insights GmbH, where they conducted data analyses and developed study designs. With a strong background in econometric modeling and marketing analytics, Dirk is passionate about uncovering insights from complex data sets to address relevant marketing questions.
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