Julia Hsu is a data-driven marketing professional currently serving as the Global Activation Performance Manager at Henkel Adhesives. They possess extensive hands-on experience in campaign management, performance marketing, and digital analytics, demonstrating success in optimizing campaign effectiveness while working closely with key markets such as NA, DACH, and UKI. Previously, Julia held various positions including Digital Analytics & Optimization Manager at Philips, where they led major digital campaigns and drove data-driven optimizations. They also contributed to the Paper Windmill Foundation as a Sales/Marketing Officer, where they significantly improved ticket sales and CRM subscriptions. Julia earned a Bachelor of Arts in Fine Arts from National Taiwan Normal University and a Master of Science in Economics and Management from Università Commerciale 'Luigi Bocconi.'
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