Maleny Vilchis is an experienced digital analytics professional currently serving as the Lead Global Digital Data & Analytics at Henkel. With an MBA in International Marketing, Maleny's career spans roles in renowned companies including CMA CGM, OPPO, and trivago, where they have demonstrated a strong focus on integrating digitization and AI into marketing strategies. Passionate about innovation and cultural engagement, Maleny has also managed global digital marketing and media campaigns, driving efficiency and performance improvements across various industries.
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