Maša Bašić Novak is a passionate marketer with extensive experience in global and local marketing, specializing in brand management across various categories. They have served as a Senior Key Account Manager at Henkel, where they led ECommerce and Retail Media, and have held multiple managerial roles focused on strategic planning and brand innovation. Maša's earlier experience includes managing an art gallery and gift shop, as well as supporting international sales and marketing efforts in the beauty care sector. They earned a degree in International Business from the Faculty of Economics at the University of Rijeka.
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