Peter Hartmann is a seasoned digital transformation leader with extensive experience in digital marketing and consulting. Currently serving as the Head of Digital Transformation at Henkel since October 2017, Peter leads a global team focused on optimizing and disrupting organizational processes through innovations in GenAI, Data, SEO, and Social Media. Prior roles at Henkel include Global Digital Marketing Manager and Digital Marketing Manager, where Peter spearheaded efforts to transition the company into a data-driven marketing organization. Before joining Henkel, Peter accumulated valuable experience at Cassini Consulting GmbH, advancing from Associate to Senior Consultant, where a range of projects encompassed campaign strategies, digital tools, and market research. Peter holds a Master of Science in Information Systems and a Bachelor of Science in Wirtschaftsinformatik from the University of Münster.
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