Peter Monin is currently the Director of Advanced Analytics at Henkel, where they advance a portfolio of challenger brands through media optimization and consumption forecasting. Previously, they served as Group Director of Business Science & Analytics at EssenceMediacom, leading a campaign analytics team for a prominent financial services client. Peter's past experience also includes roles as AVP, Solution Architect at Pitney Bowes and Managing Consultant at IBM, where they played a crucial role in product development for SaaS offerings. They are a partner at Marketing Attribution Partners, focusing on the evaluation of marketing program impacts across various customer interaction channels.
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