Rayssa El Bacha has a diverse experience in marketing and strategy, with significant roles at Henkel from July 2021 to September 2022, including Regional Strategy & eCommerce Manager MEA, Marketing Manager MEA Expansion, Levant & Sub Saharan Africa, and Strategy & Transformation Manager. Prior experience includes internships at Chalhoub Group in 2014, Bank Audi in 2014, and Diageo in 2013. Rayssa El Bacha holds a Bachelor of Arts in Business Administration with a focus on Marketing from the American University of Beirut, obtained in 2013, and completed the French Baccalaureat in Scientific Series at International College in 2010.
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