Wayne Potter is a seasoned Director and Insights leader with over 20 years of experience across FMCG, Liquor, and Non-Food consumer durables in Europe and Australia. They have a proven track record in developing and leading high-performance teams, with expertise in shopper and consumer insights that drive category growth strategies and commercial performance. Wayne has held significant roles at top organizations such as IRI-Aztec, Kantar Worldpanel UK, and TNS Australia, and is currently the Category & Revenue Manager for Henkel in the ANZ region. Their commitment to storytelling with data and fostering personal and professional growth in others underpins their leadership philosophy.
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