Laura Pai

Laura Pai is the current Head of Lifecycle Marketing at Her App. Laura has previously been the Head of CRM at High 5 Games, Senior Manager, CRM/Retention at PubWorX, and Consumer Marketing Manager at Wenner Media. Laura has also held the position of Marketing Associate at TheStreet.

Laura is analytical and strategic in their campaign planning, with a focus on increasing revenue, retention, conversion, and user engagement. Laura is also experienced in staff development and training, improving team cohesion and alignment by optimizing workflows. Laura has been a main department liaison across all internal teams and for vendors/consultants.

Laura Pai has a Bachelor of Arts in Economics from Stony Brook University and a certification from eCornell in Product Marketing.

They work with Víctor Moreno Alhambra - Head of Engineering, Alice Kiné Stephan - Country Manager, Germany, and Sarah Piper-Goldberg - Head of Design. Their manager is Robyn Exton, Founder.