James Crocket is a seasoned creative director with extensive experience in the entertainment and nutrition industries. Currently serving as Sr. Director of Worldwide Creative Services at Herbalife Nutrition since February 2006, James leads strategic and conceptual initiatives for the company’s sales, events, and distributor recognition teams. Prior experience includes roles at BIG BROTHER CBS, where James was a Switcher/TD Control Room Supervisor, and as Technical Director for shows like Hell's Kitchen and Mad Mad House. James also co-wrote and directed the short film "The Chase," which received multiple official selections at film festivals. James earned a B.A. in Film, Television, and Radio from Emerson College.
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