HERD makes discerning knitwear for the environmentalist. 
In her reverie of HERD Ru draws on a folksy femininity inspired by crafts of time gone by such as lace/pointelle stitches and patchwork, made using modern industrial machines and finished by hand to create distinctive, whimsical knitwear of the finest quality at accessible luxury prices. 
HERD is a freewheeling spirit alongside radical self reliance. Nostalgically drawing on the idea of simpler/easier/freer times while being firmly grounded in the accountability of owning its supply chain methods. 

HERD

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HERD

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