🐄 Ed Barter is a mathematician, modeller, and data scientist currently serving as Co-Founder and CPO at Herdify, where they apply behavioural science in advertising. Previously, they held the role of Lead Data Scientist at CheckRisk and conducted research as a Research Associate at the University of Bristol, focusing on urban resilience and ecosystem modeling. Ed earned a Doctor of Philosophy in Complexity Science/Engineering Mathematics from the University of Bristol and holds an MPhys in Physics from the University of Oxford. Their work has resulted in significant policy recommendations and advancements in understanding complex systems through big data.
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