Megan Abbott

Megan Abbott serves as the Marketing Director at De La Calle, leading marketing initiatives for a rapidly growing functional beverage brand in the US since January 2021. In this role, Megan spearheads multi-channel marketing strategies, manages brand development, and oversees digital marketing campaigns, contributing to the brand's expansion across over 8,000 retail locations. Concurrently, Megan holds a similar position at HERE Studio, supporting branding and creative strategies for next-generation brands. Previously, as a National Marketing & Steering Committee Member for Frontline Foods, Megan played a vital role in organizing volunteers and resources to provide meals during the COVID-19 pandemic. Prior experiences include serving as Brand Marketing Manager at East Imperial and Senior Account Executive at Momentum Worldwide, where Megan managed large-scale marketing projects and experiential programming. Megan holds a Bachelor of Arts in Advertising and Public Relations from Michigan State University.