Amarna Lips is an experienced marketing professional with a strong background in driving revenue growth and partner marketing initiatives. Currently serving as the Head of Marketing Multi Industry - EMEA at HERE Technologies since June 2016, Amarna manages partner marketing strategies and programs to enhance awareness and adoption of joint solutions. Previous roles at HERE included Global Marketing Lead for Demand Generation and Global Lead for Performance Marketing, where Amarna successfully led initiatives to expand the company’s non-automotive business and established effective lead generation programs. Prior experience at Heimat Werbeagentur GmbH and Wunderman Thompson Germany further showcases expertise in brand strategy and integrated marketing communications. Amarna began a career in marketing at GREY Germany and holds a degree from Fontys University of Applied Sciences.
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