Amy Macdonald is an experienced marketing professional currently serving as the Aftermarket Development Manager at HERE Technologies since April 2013. In this role, Amy creates and manages marketing programs for OEM partners to enhance owner engagement during the vehicle ownership life cycle. Previously, Amy held various positions including Aftermarket Manager at HERE Technologies, where strategic initiatives were developed to promote Navigation Map Updates for automotive partners such as Ford and General Motors. Prior experience includes roles as Marketing Manager at Entertainment Promotions, focusing on B2B marketing campaigns for major brands, and Product Manager at Handleman Company, overseeing music category management. Amy possesses an MBA in Business from Wayne State University and a BA in Marketing from Michigan State University.
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