Sida Li

Sida Li is a seasoned professional with extensive experience in product development, venture incubation, and strategy in the tech and finance sectors. Currently serving as Co-Founder and VP of Product, AI at Arcade, and as Senior Director of Incubations at Heretic Ventures, Sida focuses on empowering creativity through building and investing in innovative companies. Prior roles include Head of Strategy & Research at Syndicate Protocol, where the focus was on decentralizing investment methods, and experience as a Venture Fellow at Atomic and Investor at Rough Draft Ventures, which supports student founders. With a background in business design at IDEO and consulting at Deloitte, Sida’s project work spans multiple industries, including fintech and healthcare. Sida holds an MBA from MIT Sloan School of Management and a Bachelor's Degree in Political Science and Visual Arts from Columbia University.