Rika Cuff is currently the Senior Vice President and General Manager at Scholastic, where they focus on making a difference in the lives of high school students by collaborating with administrators and listening to customer needs. Previously, they held various leadership roles at Herff Jones and Varsity Brands, including Vice President of Sales and National Account Director. Rika also co-owns Cuff Custom Homes, which they established in 1994, and owned multiple restaurants through Samuri Sam's Teriyaki Grill from 1996 to 2006. They are pursuing a registered license at the Arizona School of Real Estate.
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