Hermana is a boutique talent management agency founded by Kayley Reed. She created Hermana after working on both sides of the equation: as a content creator, and building influencer programs for brands.  Hermana is founded with this perspective and insight, and a mission to create better management relationships for influencers. Hermana means "sister" in Spanish, and our team acts as a big sister to our clients in the industry.

Our values:
- quality > quantity
- resourcefulness: everything is figure-out-able
- transparency builds trust
- be humble through every stage of growth
- gratitude: there’s always a silver lining

Today we manage a carefully curated group of diverse talent with over 14 million collective followers, oversee a network of 2,000+ un-managed micro-influencers, and share industry news with thousands of creators through our social media and newsletter.

Creative Agency

Marketing

Social Media

Hermana Agency

The Calgary office likely focuses on strategic leadership and business development within the organization.

Calgary

Kayley R.

This department focuses on the recruitment, development, and retention of talent within the organization.

Hermana Agency

Org chart

Teams

Talent Management

Offices

Hermana Agency

Org chart

Teams

Talent Management

Offices

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