Hermana is a boutique talent management agency founded by Kayley Reed. She created Hermana after working on both sides of the equation: as a content creator, and building influencer programs for brands.  Hermana is founded with this perspective and insight, and a mission to create better management relationships for influencers. Hermana means "sister" in Spanish, and our team acts as a big sister to our clients in the industry.

Our values:
- quality > quantity
- resourcefulness: everything is figure-out-able
- transparency builds trust
- be humble through every stage of growth
- gratitude: there’s always a silver lining

Today we manage a carefully curated group of diverse talent with over 14 million collective followers, oversee a network of 2,000+ un-managed micro-influencers, and share industry news with thousands of creators through our social media and newsletter.

Hermana Agency

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Hermana Agency

Org chart

Teams

Offices

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