Sinem Besceli is currently the Retail Activities Director at Hermès, having begun this role in 2025. With a strong background in Fashion and Brand Management, they previously served as the Burberry Country Director and Brand Manager at Eren Perakende Satış ve Mağazacılık A.Ş. Sinem's career in retail includes prior positions at Beymen, where they advanced from an Assistant Buyer to a Senior Buyer, and as a Corporate Public Relations Specialist at Tiffany. Sinem holds a Bachelor's degree in Economics from 9 Eylul University, which they completed in 2001.
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