Commercial Representation and Consultancy for businesses across various levels of National and International trade:
•	Large Retail Outlets.
•	Direct Sales +350k resellers.
•	Distributors - Select Wholesalers.
•	Rewards & Loyalty Programs (Rewards - Memberships).
•	Online Sales on major marketplaces: Mercado Libre LATAM and Amazon USA - EU.


•  Product Onboarding Management across various trade levels.
•  Maintaining consistent communication with Purchasing Departments at respective establishments, focusing on seamless product integration, strategic store placement, and effective commercial management.
•  Coordination with different departments involved in the sales process: Marketing, Cataloging, Logistics, Administration, and Finance.
•  Exploring and entering new markets..
•  Conducting market analysis to identify business opportunities.
•  Development of new products.
•  Expanding the presence of existing products into new sales outlets.
•  Providing commercial guindance by providing innovative and up-to-date insights into consumer interests, emerging trends, and new buying behaviors.
•  Managing, executing, and overseeing commercial campaigns. This includes planning, development, layout design, and results measurement.
•	•  Ensuring compliance with negotiated agreements, brand representation, and optimal product placement on shelves/catalogs during commercial campaigns.

Social Media
•	Influencer Casting.
•	Planning and overseeing commercial campaigns executed by influencers.
•	Management and supervision of Affiliate Marketing activities.

Hernando Ventas

Org chart

Teams

Offices