HERO
- Rick Moore
Rick Moore brings extensive experience in restaurant management and operations, currently serving as General Manager at Hero Doughnuts & Buns since August 2022. Previously, Rick held the General Manager position at Panera Bread from May 2021 to May 2023 and served as Restaurant Training General Manager at NPC International from July 2018 to May 2021. Prior roles include Senior F&B Operations Manager at HMSHost, overseeing multiple cafes, and Senior General Manager at Buffets Inc., managing high-volume operations at Ryan's Family Buffet. Rick's career began at Colonial Foods LLC, rising through the ranks from delivery driver to General Manager. Rick's educational background includes studies at Virginia Tech and a diploma from Lake Howell High School.
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HERO
Started From a Pop-Up Now We're Here. Early mornings, loading a van, setting up a farmer’s market tent in the cold, heat, rain and sun. The first HERO Doughnuts outpost was a shared commercial kitchen where founder Wil Drake’s 2-day process of making brioche-style, yeast doughnuts started. Fresh fruit cooked down and mixed into glazes and fillings, topped with crunchy nuts, streusel, chocolate and sprinkles became the expression of joy that customers feel when they taste our doughnuts. What started as a “pop-up” grew into a market stall where folks lined up and the doughnuts sold out regularly. It became evident that doughnuts matter -- they bring people together, spark joy and satisfy our cravings with more than just sugar. Hero Doughnuts and Buns is now a restaurant that continues to evolve with a variety of fun, satisfying sandwiches, salads and treats. Wil Drake wants to make folks happy, and it's his earnest effort to maintain quality without compromise and his commitment to hard work that has elevated Hero Doughnuts and Buns to its cherished place in the Birmingham community, with plans to spread joy throughout the land.
