Hero
Iain Dickson is the Chief Executive Officer of Hero, a company dedicated to promoting and rewarding physical activity through innovative digital fitness assessments. Since October 2020, Iain has been instrumental in removing barriers to enhance engagement in fitness initiatives. Additionally, Iain founded Pose AR, which is set to launch soon, and has been involved with ID DEVELOPMENTS (UK) LIMITED as a Property Investor since October 2008. Iain holds a Bachelor of Business Administration in Business/Managerial Economics from Cardiff University, studied from 2003 to 2006, and attended King Edward VI Camp Hill School for Boys in Birmingham from 1996 to 2003.
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Hero
The ability to accurately identify and monitor Health Risk has never been more important. Cardiorespiratory Fitness is the single largest attributable factor to human mortality. Measuring VO2 Max provides the greatest indicator of an individual’s health risk. HERO has made it possible to accurately measure VO2 Max in 2 minutes without the need for a laboratory test or equipment. — 🤝 Proudly funded by UKRI Healthy Ageing Challenge and Innovate UK.