Mat Parker

Mat Parker is a Senior Marketing Strategy & Analytics Manager at HeroDevs, where they oversee demand generation strategy, pipeline analytics, and revenue reporting for a B2B SaaS company. Mat's current responsibilities include managing a $1.2M annual budget in paid media and developing comprehensive marketing performance systems used for board preparation. Previously, they built a successful physical therapy practice and authored a book titled *Aging Smarter*. Mat holds a Doctorate of Physical Therapy from Western University of Health Sciences and a B.S. in Kinesiology from San Diego State University. Outside of work, they enjoy reading, exploring health trends, and discovering new dining spots in Austin.