Mat Parker

Mat Parker is a seasoned performance marketer currently serving as a Senior Paid Media Specialist at HeroDevs, where they have built the company's first in-house paid media function. With over eight years of experience in digital marketing, Mat has successfully managed complex paid media ecosystems, optimizing campaigns across platforms like Google Ads and LinkedIn, driving significant year-over-year pipeline growth. Previously, Mat founded Parker Physio, leveraging digital marketing strategies to scale the practice significantly. They are also a member of Exit Five, a community for B2B marketing professionals, and have a keen interest in generational psychology and problem-solving.