Alex Vidal

Alex Vidal is an accomplished professional with extensive experience in sales, training, and development within the automotive and hospitality industries. Currently serving as Assistant General Manager II at Hertz since January 2021, Alex oversees Value-Added Services sales, customer experience, and associate development in the Florida Zone. Prior to this role, Alex held various positions at Hertz, including Project Manager for Training & Development and Ancillary Revenue Field Manager, where responsibilities included coaching and training employees and managing sales initiatives. Alex's background also includes work as a Performance Coach at Frontline Performance Group, focusing on key accounts, and earlier roles at Dollar Thrifty Automotive Group, where contributions included driving sales revenue and overseeing operations at Orlando International Airport. Alex holds an Associate's degree from Valencia College.